Grout colour ideas usually arrive as a mood board: white tiles with charcoal joints, a beige floor with sand-coloured lines, a shower where the grout disappears entirely. All of those are achievable. What the mood board leaves out is that grout colour is decided twice, once when you point at a shade card and again when someone mixes a bucket on site. Get the second wrong and the first stops mattering.
This page covers both: which shade suits which tile, how many colours you actually get to choose from, and the mixing and cleaning rules that decide whether the joints end up the colour you picked.
What the grout colour actually changes
Grout colour controls how much of the tile pattern you see. Matching the grout to the tile makes a wall read as one surface, which is why a large-format porcelain floor with a close-matched grout looks calmer and larger than the same floor with contrasting joints. Contrasting grout does the opposite: it draws every joint, so the pattern becomes the feature. That is the whole appeal of white metro tiles with grey or black grout, and it is also why the same trick looks busy on a small mosaic, where the joints already outnumber the tile face.
The second thing colour changes is how the wall ages. Light grout on a shower floor and white grout on a kitchen splashback both show dirt quickly, because they are the lightest thing in a room that collects soap scum and cooking grease. Dark grout hides that but shows limescale. Neither is maintenance-free, and the colour chosen only for the photograph is usually the one people regret first.
The three choices, and who each one suits
Match the tile. Pick the closest shade to the tile body, not the tile’s glaze highlights. This is the safe option for large floors, for anywhere you want the space to feel bigger, and for tiles with a lot of natural variation, where a contrasting joint fights the tile.
Go one or two shades darker. The most useful default for floors. It keeps the surface reading as a whole, but it is dark enough that the first year of foot traffic does not show as a tide mark. On a beige or cream floor, a sand or light grey grout is usually a better ten-year decision than a white one.
Contrast deliberately. Reserve this for tiles with a shape worth outlining: metro, herringbone, hexagons, a feature panel. Contrast is unforgiving, because a dark joint against a white tile publishes every millimetre of wandering in the setting out. If the tiling is not straight, contrast is the wrong choice.
Room by room: where each approach holds up
Shower walls and wet rooms. Mid-grey is the workhorse. It is dark enough to hide the shampoo splashes and light enough to hide the limescale, and it does not go patchy the way brilliant white does after two years of a hard-water shower. If the tiles are white, mid-grey also gives just enough definition to stop the shower reading as a blank box.
Bathroom floors. Go darker than the tile. Floors near a shower tray or a bath collect grit that light grout holds on to.
Kitchen splashbacks. This is the one place contrast genuinely earns its keep, because a splashback is a small, well-lit area that you look at directly and clean often. Dark grout behind a hob is easier to keep looking right than white.
Hallways and period floors. Victorian and encaustic patterns were designed with a fine, close-toned joint, and a modern dark grout across a geometric hall floor flattens the pattern rather than sharpening it.
How many colours you actually get
Shade cards are longer than most people expect, but only for one type of grout. Kerakoll lists Fugabella Color in 50 colours, with a matching sealant in the same range. Mapei’s UK page for Ultracolor Plus shows 40 shades for joints from 2 mm to 20 mm wide. BAL lists 36 colour options for Micromax3 ECO, which covers joints from 1 mm to 30 mm.

Epoxy grout is a different story. It resists staining and chemicals better than anything cementitious, which is exactly why people ask for it in showers and behind hobs, but the colour range collapses. BAL’s Absolute Grout comes in white, smoke and ebony. BAL Floor Epoxy comes in smoke and ebony. If you have fallen for a specific sage or terracotta joint, you are choosing a cementitious grout, and the decision is made.
That trade-off, palette against performance, is one most shade cards never show side by side:
Why the joints dried a different colour to the sample
This is the most common complaint about grout colour, and it is almost never the shade card’s fault. Cementitious grout takes its colour from pigment held in a cement matrix, and how much water is in that matrix when it cures decides how the pigment sits.
Mapei publishes the ratio for Ultracolor Plus as 22 ml of water per 100 g of powder, which works out at roughly 1.1 litres for a 5 kg bag. Its mixing guide then says, twice, not to add more water: not during mixing, and not to loosen the mix once it starts going off. The mix is meant to look dry at first and slacken after standing for two or three minutes. Every extra splash from the bucket is pigment diluted in one batch and not the next, and that is what a patchy wall looks like.
Cleaning too early does the same damage from the other direction. Mapei’s instruction is to wait roughly 15 to 30 minutes, until the grout loses its plasticity and goes opaque, then clean with a damp sponge rather than a soaking one, using two buckets so the rinse water stays clean. Its own warning is blunt: clean up too soon and the grout can be pulled straight back out of the joint. What is left behind is a joint that is shallower and lighter in patches.
Batches matter too. Mapei’s guidance is that there can be small variations between production batches and that grout used across a large area should come from the same one. BAL sells “locked-in colour consistency” on Micromax3 ECO as a feature precisely because on most cementitious grouts, part-bags and mixed batches shift the shade. If you are grouting a whole bathroom, buy the grout in one go and check the batch numbers match.
One more thing worth knowing before you commit to a strong colour: coloured grout can stain some tiles. Mapei says so directly and points to sealing the tile first. Rough, textured, unglazed and natural stone tiles are the ones at risk, and a dark grout on an unsealed stone floor is a permanent mistake rather than a cleanable one. Seal a test piece, grout it, and look at it the next day.
You are choosing a silicone as well
Every internal corner in a tiled room, and every junction where the wall meets the floor or a bath, is a change of plane. BS 5385, the British Standard for wall and floor tiling, treats those as movement joints, and movement joints are filled with a flexible sealant or a proprietary profile rather than grout. Two planes move independently, and rigid grout in that gap cracks.
That means a tiled bathroom has grout in the field and silicone in the corners, and both are visible. Manufacturers know this and match the ranges: Mapei matches Ultracolor Plus to its Mapesil AC sealant, and Kerakoll offers a sealant across the same 50 shades as Fugabella Color. Pick the grout colour and the silicone colour at the same time, from the same manufacturer’s range, or you will end up with a charcoal grout meeting a white corner.
Frequently asked questions
Does grout dry lighter than it looks when wet?
Yes. Wet grout in the joint is darker and more saturated than the cured colour, which is why judging the shade an hour after grouting leads people to think they have been sold the wrong bag. Give it the full cure. Mapei rates Ultracolor Plus as set to light foot traffic after about three hours and ready for use after 24, so judge it the next day, in daylight.
What grout colour goes with white tiles?
White for a seamless wall, mid-grey if you want the tile shape to show without the joints shouting, and charcoal or black if the tiling is precise and the pattern is the point. Mid-grey is the one that ages best in a shower, because it hides both soap residue and limescale.
Can I change the grout colour without removing the tiles?
Only in one direction. Grout colourant, sometimes sold as grout paint or a grout refresh pen, will take an existing joint darker and will not lighten it. Going lighter, or moving to a genuinely different colour, means raking out the old grout to at least two thirds of the tile thickness and regrouting. That is a real job, not a Saturday afternoon, and it is worth pricing before you settle for the colourant.
Is dark grout harder to keep clean than white?
Different, not harder. Dark grout hides organic dirt, soap and general grime, which is most of what a shower produces. It shows limescale, hard-water spotting and any patchiness in the original mix. White grout shows everything organic but hides limescale. In a hard-water area, which covers most of Kent and south-east London, mid tones are the practical middle ground.
How wide should the joint be for the colour to read properly?
Wider joints show more grout, so colour choices become more visible as the joint grows. Modern rectified porcelain is often laid to narrow joints where even a strong contrast reads as a fine line, while a 5 mm joint on a floor makes the grout a genuine part of the colour scheme. Product ranges cover most of it: Micromax3 ECO is rated from 1 mm to 30 mm, Ultracolor Plus from 2 mm to 20 mm.
Should I seal coloured grout?
Modern cementitious grouts are polymer-modified and water-repellent as supplied, so a sealer is not automatic. Ultracolor Plus carries a water-repellent treatment in the mix and Micromax3 ECO carries antimicrobial protection. Sealing is worth it on floors and on textured tiles. Sealing the tile before grouting is a separate question, and on porous or natural stone it is the step that stops a dark grout staining the tile face.
If you would rather have this decided and done properly rather than tested on your own bathroom wall, Bromley Tilers works across Bromley and south-east London on wall and floor tiling, and grout and silicone colour is part of the quote rather than an afterthought.
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